| Label/Distributor: Nurcha Records
Proving that age is no barrier, the debut offering from Sydney's Mind Over Matter 'Keepin' it Breezy' is an impressive introduction to a crew that are breaking the Australian hip hop mould. Combining impressive lyrical word play with out of the box production, 'Keepin' it Breezy' is an album that is set to erupt up in 2008.
Emerging from Sydney's vibrant hip hop community in 2006, Mind Over Matter quickly established themselves as artists to be reckoned with through their highly lauded mixtape 'For Our Hip Hoppers'. With the success of this release, MCs Willow and Smiles Again garnered an audience nationwide and have cemented this following through supporting international and local acts a like Masta Ace, Planet Asia, Mystro, Bliss n Eso, Hyjak n Torcha and Muph & Plutonic.
Co-produced by Phatchance (Natural Causes) and Drake MC 'Keepin' it Breezy' demonstrates a divergent hip hop talent; the album glistens with slick production as the boys unleash over 60 minutes of lyrical venom. The opening track 'City of Stars' resounds with a haunting female vocal, a heavy snare underpins the beat and a string sample ties the whole thing together. Like a number of tracks on the album, the lyrics offer an honest appraisal of the culture and community Mind Over Matter are immersed in. Wit comes to the fore with quotable rhymes like 'I don't move with a nice watch, a pair of headphones is the only jewelry I rock' and immediately the scene is set for the listener.
'Keepin' it Breezy' is an album that takes its audience on a musical journey - after one listen you will feel like you have known the boys personally for years. Tracks like 'Sunshine' and 'A Beautiful Truth' demonstrate a musical maturity and versatility far beyond Mind Over Matter's young age. The lyrics resonate with a street poetic and are meet with equal aptitude and clarity on the musical front. The album takes flight with tracks like 'Million Man March', with its military marching band beat and collaborations from Nurcha label mates Natural Causes and Drake MC and many others.
Undoubtedly the album standout - 'Proud' sees the lads team up with a 10 strong adult and 25 piece children's choir and international producer Styalz Fuego (Snoop Dogg, Kelis, Busta Rhymes) to create a song that sets this young crew apart with its unique creativity and musical professionalism.
A burgeoning talent, Mind Over Matter have a huge year planned. To compliment the release of their outstanding debut album, the boys have secured a number of festival slots and have an impressive national tour planned. An emerging tour de force, Mind Over Matter are set to jump through your speakers in 2008.
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